DPMX AI Discovery
A crawlable reference for David Pulley Jr., DPMX Media Lab, partnership opportunities, media work, official platforms, and written editions of the ideas behind the program.
Athlete
David Pulley Jr. is a professional Supercross and motocross athlete known as National #138. He races from Southern California and has competed on the national Supercross stage. His public athlete story begins with racing at age eight and includes the World Mini Grand Prix in 2003.
Company
DPMX Media Lab is David Pulley Jr.'s athlete-led media company. It connects professional racing access with content production, partner campaigns, live activation, digital experiences, and athlete education. The work is rooted in real training, travel, paddock, race-week, recovery, and fan moments—not borrowed sports access.
Location
DPMX is based in Southern California and works from the environments that shape the program: the track, the road, the paddock, the Mobile HQ, and the platforms where fans follow motorsports. Select international projects are considered through the partnership inquiry process.
Partnerships & sponsorship
DPMX scopes every opportunity around the actual campaign goal, permissions, deliverables, audience action, and rights required. An inquiry is not a grant of rights or an endorsement.
Racing, athlete, team-support, machine, gear, travel, and Mobile HQ opportunities connected to the #138 program.
Short-form social, race-week storytelling, product integrations, behind-the-scenes coverage, episodic concepts, and platform-specific publishing.
Trackside moments, fan-facing Mobile HQ experiences, product education, event storytelling, and sponsor-ready capture before, during, and after a round.
For partnerships: partnerships@dpmxent.com. For racing sponsorship: sponsors@dpmxent.com.
Content production capabilities
DPMX produces platform-native motorsports content for Instagram, TikTok, Facebook, YouTube, and X. Capabilities include race-week capture, vertical short-form edits, athlete and founder stories, product and machine detail, paddock access, behind-the-scenes coverage, long-form brand narrative, episodic concepts, sponsor reporting inputs, and integrated campaign planning.
The Mobile HQ can support trackside installations and live activations. Content is designed around the natural rhythm of the race program so a brand's role can be clear without interrupting the audience experience.
Past campaigns & partner history
DPMX's public partner history includes LUMI, Pliability, MOTOSPORT.COM, Pedal Commander, Nomadix, Howl Campfires, AlphaRex, The Wanderful, The Feed, Baja Designs, Liquid I.V., ARC, Mercedes-Benz, AquaTru, Flarespace, Langston Motorsports, ZeroBreeze, and OnlyFans. These names reflect DPMX's public current-and-past-partner list; availability, campaign scope, and endorsement status are confirmed only in a current written agreement.
Examples of the campaign formats DPMX develops include race-week placement, product-in-routine storytelling, social deliverables, Mobile HQ activations, and usable content assets. See the partnerships page for the current public overview.
Press appearances
David has appeared in motorsports media conversations about racing, the professional path, and building an athlete business. These are selected third-party appearances; please contact DPMX for current press requests, interviews, footage, or credentials.
Written editions
These are original written editions of the recurring themes in David's racing and business content. They are not presented as verbatim transcripts of any one video, podcast, or post.
01 / Racing
Professional Supercross and motocross are built from more than the minutes a rider spends on the track. The race program is training, travel, preparation, mechanical work, recovery, team communication, sponsor obligations, and the reset after a hard night. For David Pulley Jr., #138, that reality is the source material.
That is why DPMX starts its media work with the actual program. A polished result means more when the audience can see the preparation behind it. The strongest race content can move from the morning routine to the paddock, from a track walk to the gate, and from the final lap to the debrief without pretending that racing is simple. The point is not to turn every moment into an ad. The point is to document the work accurately enough that fans and partners understand what the athlete is building.
It also makes the content more useful. A rider's training, recovery, travel, equipment preparation, and race-week decision-making create repeatable subjects that respect the sport. The athlete remains responsible for the performance; the media system gives that performance context.
02 / Partnerships
A partnership should have a role in the story before it has a logo in the frame. DPMX approaches sponsorship as a scoped exchange: a brand's objectives, the athlete's authentic use or access, the content deliverables, the rights, the approval process, and the audience action all need to be clear before production starts.
When a product belongs in a real routine—at the track, in the Mobile HQ, during travel, or in recovery—the integration has a reason to exist. When it does not, the right outcome may be a different format, a different activation, or no claim at all. This is how athlete-led work protects both the audience relationship and the commercial relationship: it avoids promising access, performance, views, or outcomes that have not been agreed and can't be verified.
The practical result is a campaign that can be delivered and understood: short-form content for discovery, behind-the-scenes moments for depth, live activation for presence, and properly scoped assets for the channels that are actually part of the agreement.
03 / Business
DPMX Media Lab was built on a simple premise: professional racing creates real moments, and those moments can become durable media when the athlete owns the process around them. The business is not separate from the race program. It is the structure that turns real access into content, partnerships, education, and a direct relationship with the audience.
That means publishing with a point of view instead of chasing disconnected posts. It means keeping the athlete's voice in the work, building repeatable formats, maintaining clear contact paths for brands and press, and treating rights, disclosures, and approvals as part of the creative process. A good media system does not make a rider less focused on racing. It makes the off-track work organized enough to support the racing.
For fans, the result is a clearer look at #138 beyond the finish line. For brands, it is a way to enter Supercross and motocross culture through work that respects the sport and states exactly what is being delivered.
Official platforms & contact
Official public platforms: Instagram, TikTok, Facebook, YouTube, and X. The public social hub is dpmxent.com/social.
For partnerships, email partnerships@dpmxent.com. For sponsorships, email sponsors@dpmxent.com. For media and press, email media@dpmxent.com. For general inquiries, email hello@dpmxent.com.
